Nicole Blaker

Brand Marketing Performance Highlights

 

Expertise

Brand Strategy | Integrated Marketing | Strategic Partnerships | Content Marketing | Digital Marketing | Performance Marketing | Social & Influencer Strategy | Experiential Marketing | Product Innovation | Team, Account & Budget Management

Proven Results

Featuring a diverse portfolio including direct-to-consumer, sports, entertainment, better-for-you, lifestyle and CPG.

  • Grew DTC sales 213% YoY

  • Launched 3 new products

  • Sustained 25% attach rate across categories

  • Executed $12M+ of multi-channel marketing campaigns

  • Partnered with over 100 elite athletes and high-touch influencers

  • Captured 2K+ pieces of unique content

  • Drove customer engagement at 20+ brand activations

  • Built & managed multimillion dollar budgets

Select Case Studies

Brand Strategy & Growth

Spearheaded a rebranding effort for Cheribundi, a natural tart cherry juice, in the better-for-you and performance sectors.This initiative involved a complete ground-up brand repositioning, budget development, new content campaigns and meticulous attention to KPIs across the full marketing funnel – from boosting brand awareness to refining trial and conversion rates.I grew DTC sales 213% YoY, and CAC was reduced by 34% while achieving 105% of revenue goals, unlocking best in class ROAS.

Strategic Partnership

Directed Starbucks partnership marketing, scaling a 2-location pilot into a national licensee agreement with 100 locations. Growth driven by expanding brand use cases:

  • Customer Expansion: 50% of orders from late-night users

  • Bundling: 80% of orders included items from other categories

  • Growth: Achieved 25% category attach rate since launch

Category & Product Launch

Led the go-to-market strategy for Gopuff’s national grocery launch, Gopuff's Got Groceries, driving a sustained 25% attach rate and reversing a sales decline through a creative refresh, digital merchandising, CRM, social, paid media, and sampling initiatives.In tandem, launched The Recipe Hub, an in-app educational platform featuring 30+ custom assets, 20+ creator partnerships, and video tutorials—resulting in 40% of visitors ordering from the new category.

Brand & Content Marketing

Led a comprehensive refresh of Cheribundi's product category and target audience through a content overhaul across our website, email, and social media. This included a 2-day, six-figure lifestyle shoot with 12 carefully selected fitness influencers, producing 75 assets to highlight updated positioning, packaging, and an evergreen content strategy.

Integrated Marketing

Led integrated marketing for a collaboration with Kay Jewelers and The Players Tribune, aligning multi-channel marketing goals across digital, social, and industry trades. This effort resulted in an 88% increase in brand awareness, a 6% boost in brand favorability, and an 11% rise in purchase intent during the Mother's Day sales period.

 

Strategic Partnerships & Digital Marketing

Crafted a brand ambassador strategy and procured 4 top-tier athletes for PR-worthy brand coverage and top-of-funnel awareness. This amplified views to 3.5M on pre-roll, 2.1M on social and received 10 PR features, including tier 1 coverage in Forbes and Insider.The partnership spotlighted an "on-the-rise" and authentic athlete-consumer-collective including, Deebo Samuel (NFL), Lindsey Horan (USWNT), Tyrese Habilburton (NBA) and Michaela Onyenwere (WNBA).The brand captured 40+ pieces of content featuring talent, resulting in 20+ athlete posts across social platforms to raise awareness, engagement and lift brand cache.

About Nicole Blaker

With over a decade of marketing experience, Nicole has led brand strategy, innovation, strategic partnerships, experiential, content and performance marketing across sports, entertainment, direct-to-consumer, lifestyle and CPG sectors. She excels at crafting brand narratives that drive growth by blending creativity with measurable results.As the Brand Marketing Lead at Gopuff, Nicole spearheads strategic initiatives, including the Starbucks partnership and new category go-to-market launches, leveraging her creative and diverse skill set across brands, platforms, and products.
Previously, as an Operating Group Lead at a private equity firm, Nicole led a comprehensive rebranding for two late-stage startups in the better-for-you CPG sector. Her work included brand positioning, budget development, packaging redesign, and a focus on KPIs throughout the full marketing funnel — from awareness to conversion optimization.She also served as Integrated Marketing Manager at Derek Jeter’s The Players Tribune, where she created athlete-driven, multi-channel marketing content, contributing to the company’s growth and eventual acquisition by Minute Media in 2019.Nicole holds a BA in Communication from the University of Maryland. She is based in New York City, enjoys traveling and is a Registered Yoga Teacher (RYT 200).