Nicole Blaker

Brand Marketing Performance Highlights

 

Expertise

Brand Strategy | Integrated Marketing | Strategic Partnerships | Content Marketing | Digital Marketing | Performance Marketing | Social & Influencer Strategy | Experiential Marketing | Product Innovation | Team, Account & Budget Management

Proven Results

A diverse portfolio spanning DTC, sports, entertainment, better-for-you, lifestyle, and CPG.

  • Grew DTC sales 213% YoY

  • Sustained 28% attach rate across categories

  • Executed $12M+ in multi-channel marketing campaigns

  • Partnered with 100+ elite athletes and influencers

  • Captured 2,000+ pieces of unique content

  • Drove customer engagement at 20+ brand activations

  • Launched 3 new products to market

  • Built and managed multimillion dollar budgets

Select Case Studies

Brand Strategy & Growth

Spearheaded a ground-up repositioning of Cheribundi, a natural tart cherry juice, across the better-for-you and performance sectors — owning brand strategy, budget development, packaging design, creative production, influencer marketing, partnerships, and events across the full funnel from awareness through conversion.DTC Growth: 213% YoY sales increase
Efficiency: 34% reduction in CAC
CAC Revenue: 105% of revenue goals achieved

Brand Strategy & Growth

Built and launched SNAP EBT on Gopuff, driving new user growth and incremental revenue. Proactively recognized a market opportunity during the government SNAP shutdown, developing a relief campaign that gifted SNAP recipients free funds to use on the platform, driving outsized acquisition results and breaking into the App Store top rankings.Revenue: $4.7M generated through SNAP EBT channel
New Users: 9.7K new users acquired
Relief Campaign: 133K orders and 78K new users driven by the SNAP shutdown response
App Store: Reached #11 ranking off the back of the campaign

Strategic Partnership

Led Starbucks partnership marketing, scaling a 2-location pilot into a national licensee agreement by leading a cross-functional GTM strategy across 8+ channels.

  • Incremental Reach: 50% of orders from late-night users, capturing a new customer segment

  • Bundling: 80% of orders included items from other categories

  • Growth: Doubled the rate of new customers adding Starbucks to their first order; 25% category attach rate since launch

  • Retention: 28% repeat purchase rate

Category & Product Launch

Orchestrated the go-to-market strategy for Gopuff’s national grocery launch, Gopuff's Got Groceries, reversing a sales decline through a creative refresh, expanded assortment launches, digital merchandising, CRM, social, paid media, and sampling.Attach Rate: 28% sustained attach rate
Audience Growth: 15% growth in fresh produce customersIn tandem, launched and evolved The Recipe Hub, an in-app educational platform featuring 60+ custom assets, 20+ creator partnerships, and video tutorials.Conversion: 40% of Recipe Hub visitors purchased fresh grocery items

Brand & Content Marketing

Drove a comprehensive refresh of Cheribundi's product category and target audience through a content overhaul across the website, email, and social media, including a 2-day, six-figure lifestyle shoot with 12 fitness influencers producing 75 assets to highlight updated positioning, packaging, and an evergreen content strategy.

Integrated Marketing

Directed a multi-channel collaboration between Kay Jewelers and The Players Tribune, aligning digital, social, and industry trade marketing around the Mother's Day sales period.Awareness: 88% increase in brand awareness Favorability: 6% boost in brand favorability Purchase Intent: 11% rise in purchase intent

 

Strategic Partnerships & Digital Marketing

Built and executed a brand ambassador strategy, signing 4 athletes including Deebo Samuel (NFL), Lindsey Horan (USWNT), Tyrese Haliburton (NBA), and Michaela Onyenwere (WNBA), to drive authentic top-of-funnel awareness among an on-the-rise consumer collective in the better-for-you space.Reach: 3.5M pre-roll views and 2.1M social viewsPR: 10 features including tier-1 coverage in Forbes and InsiderContent: 40+ pieces of talent content generated; 20+ athlete posts across social platforms

About Nicole Blaker

Marketing leader with over a decade of experience building consumer brands and driving growth across the full funnel, Nicole has led brand strategy, strategic partnerships, category launches, and performance marketing across DTC, CPG, lifestyle, sports, and entertainment. Her expertise is translating business priorities into go-to-market strategies that deliver measurable results across user acquisition, retention, and revenue growth.As Brand Marketing Lead at Gopuff, Nicole directs strategic initiatives including the Starbucks partnership and new category go-to-market launches across brands, platforms, and products.Previously, as an Operating Group Lead at a private equity firm, Nicole led a comprehensive rebranding for two late-stage startups in the better-for-you CPG space, spanning brand positioning, budget development, packaging redesign, and full-funnel marketing from awareness through conversion.She served as Integrated Marketing Manager at Derek Jeter's The Players Tribune, where she built athlete-driven, multi-channel marketing programs ahead of the company's acquisition by Minute Media in 2019.Nicole holds a BA in Communication from the University of Maryland. Based in New York City, she is an avid traveler and a Registered Yoga Teacher (RYT 200).